Smarter Contact Forms with Mautic and CiviCRM
Standard contact forms collect messages. Smarter contact forms capture intent, trigger action, and feed directly into your CRM and marketing workflows.
By integrating Mautic Forms with CiviCRM, Audienceware enables websites to move beyond simple enquiries and into automated, data-driven engagement.
How We Integrate Mautic and CiviCRM
There are two proven integration approaches, depending on your requirements and complexity.
1. Using an Existing Integration Extension
For common use cases, we can deploy and configure an existing Mautic–CiviCRM integration extension. This approach is suitable where requirements are well understood and align with standard data flows.
- Create or update CiviCRM contacts from Mautic form submissions
- Map form fields directly to CiviCRM contact fields
- Create activities or tags based on form type
- Trigger basic follow-up actions or notifications
This option delivers fast implementation, low overhead, and reliable results for enquiry forms, subscriptions, and simple campaign-driven interactions.
2. Custom Integration Using the Mautic and CiviCRM APIs
Where requirements extend beyond standard behaviour, Audienceware designs and builds a custom integration using the Mautic and CiviCRM APIs.
This approach allows full control over how data is interpreted, enriched, and acted upon.
- Conditional logic based on form responses
- Creation of CiviCRM activities, cases, or event registrations
- Advanced de-duplication and contact matching rules
- Custom tagging, segmentation, or workflow triggers
- Integration with existing business processes and permissions
Custom integrations are ideal for complex enquiries, membership workflows, service requests, or where compliance and data governance requirements apply.
What Makes These Forms “Smarter”
- Intent-aware capture
Forms are designed around purpose — not just data collection — allowing us to distinguish enquiries, requests, subscriptions, or service actions. - Immediate automation
Submissions can trigger confirmations, internal alerts, task creation, or follow-up journeys without manual handling. - Single source of truth
All interactions land in CiviCRM, ensuring marketing, service, and reporting teams are working from the same data. - Extensible by design
As requirements evolve, integrations can be extended without replacing the original implementation.
Designed for Real-World Delivery
Audienceware does not treat form integration as a one-off technical task. We design, implement, and support these integrations as part of your broader digital platform.
That means considering data quality, future reporting, operational workflows, and supportability from day one — not just whether a form submits successfully.
The result is a smarter, more resilient engagement layer that scales with your organisation.