What is a Digital Experience Platform (DXP)?
A Digital Experience Platform (DXP) brings together the systems needed to engage your audience across your website, communications, campaigns, and data — in a coordinated, reliable way.
Instead of managing separate tools in isolation, a DXP helps organisations:
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Deliver consistent experiences across channels
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Understand and respond to audience behaviour
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Run campaigns, content, and engagement more efficiently
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Make better decisions using connected data
The outcome isn’t more technology — it’s clearer engagement, lower friction, and better use of time and resources.
Why “composable” matters
Traditional DXPs are often sold as large, all-in-one products. They can be expensive, rigid, and difficult to adapt once installed.
A composable DXP works differently.
Rather than a single system doing everything, it is built from well-integrated components, each chosen for a specific role. This makes the platform:
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More flexible — components can evolve independently
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More sustainable — no forced rebuilds when needs change
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More cost-effective — use what you need, when you need it
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Lower risk — improvements can be made incrementally
In practice, this means organisations can grow capability over time without disruption.
The component parts of a composable DXP
A composable DXP typically includes the following elements, working together:
Web & Content
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Website and content management
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Performance, security, and accessibility
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User experience for both visitors and staff
CRM
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Central customer and contact records
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Memberships, donations, events, communications
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Custom workflows and interfaces
Marketing Automation
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Forms, modals, and dynamic content
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Automated campaign workflows
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CRM-connected engagement journeys
Customer Data Platform (CDP)
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Visitor and contact profiles
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Data enrichment and identity matching
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Foundations for personalisation
Analytics & Insights
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Dashboards and performance indicators
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Campaign and engagement analysis
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Data-informed decision making
Infrastructure & Security
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Performance optimisation and caching
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Monitoring and reliability
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Front-line security and access control
Each component has a clear role — and together they form a platform that supports real-world engagement.
How Audienceware delivers a composable DXP
At Audienceware, we don’t treat DXP as a product you buy.
We treat it as a capability we deliver and improve over time.
This means:
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Choosing proven tools that work well together
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Integrating them carefully around real operational needs
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Improving performance, usability, and reliability continuously
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Avoiding unnecessary complexity or “big bang” rebuilds
Many of the improvements clients see come from:
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Incremental changes raised through support and delivery
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Refinement based on real usage
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Platform-wide enhancements that benefit everyone
How this helps clients
This approach allows clients to:
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Build engagement capability at a sustainable pace
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Reduce operational friction for staff
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Improve performance and security without added overhead
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Get more value from existing systems
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Respond to change without re-platforming
Most importantly, it keeps the platform working for today’s needs while staying ready for tomorrow’s.
In short
A composable DXP is not about adopting more tools.
It’s about connecting the right ones, improving them steadily, and using them well.
Talk to the Audienceware Team today about how to Engage Your Audience more effectively through DXP.