In the fast moving digital world, it's important to keep your website design up to date, as daily user experiences across all sites pushes up the bar of your audience's expectations, as you endeavour to compete for their engagement.
Audienceware offers a UX design service that will ensure that your website plays a pivotal role in your engagement strategy, and that a redesign event is fully seized as an opportunity to ensure effectiveness in facilitating smooth user journeys for deeper engagement and conversion, transitioning visitors into contacts and ultimately into customers.
Workshop Format
A two hour workshop to uncover the website's role in executing your marketing strategy, the user experiences required for its delivery, the functional and aesthetic design considerations for successful user journeys.
- Together we work through a structured format to define what makes a meaningful and relevant user experience for your audience
- This requires a thorough understanding of the business objectives, key personas, their requirements
- Based on that understanding we then identify important user journeys, and key calls-to-action
- The work may lead to design concepts addressing information architecture and interface design.
Key aspects of UX
When redesigning a website to look fresh, contemporary, aesthetically pleasing and on brand, it's important that this is done from your audience's perspective, with the following functional considerations:
- Useful: Your content should be original and fulfill a need
- Usable: Site must be easy to use
- Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
- Findable: Content needs to be navigable and locatable
- Accessible: Content needs to be accessible to people with disabilities
- Credible: Users must trust and believe what you tell them
Book your workshop today!
If you're intersted in booking a UX Workshop, simply complete the form below or contact your Account Manager.