Introduction
In this four part series, on how and why to increase your investment in data and analytics, we'll examine:
How not for profit organisations (NFPs) are investing in data and analytics
Why intentional strategic data and analytics planning is essential
How to get funding to invest in data and analytics systems
How Audienceware is helping clients to increase their… Read more
Articles
Mosaico is a powerful drag-and-drop email builder that integrates seamlessly with CiviMail, allowing you to create beautiful, responsive email templates with ease. To help you get the most out of Mosaico with CiviMail, we've compiled a list of best practices that will enhance your email marketing efforts and ensure your campaigns are effective and engaging.
1. Plan Your Email Campaign
Before diving into the design phase, it's important to plan your email campaign. Define your goals, target audience, and key messages. This will guide your design choices and content strategy, ensuring that your… Read more
Managing data in CiviCRM can be complex, especially when it comes to ensuring the accuracy and quality of your email communications. One common issue users encounter is a discrepancy between the total number of contacts and the actual email counts. Understanding the reasons behind these discrepancies and the risks associated with unvalidated data is crucial for maintaining a healthy and effective CRM system. This article will also touch on AWS bounce rate policies and how Audienceware can assist in managing and improving your data quality.
Why Email Counts Are Often Less Than the Number of… Read more
You can easily import contacts into CiviCRM from 3rd party platforms, by exporting them as CSV and importing into CiviCRM.
Requirement
To centralise all contact data for understanding and future communications
To be able to identify and contact past donors, personalise messaging
Challenge
When using a third party donor platform, data is 'locked' in that system
Many of the donors already exist in CiviCRM but this important transaction information is missing
Therefore the ability to identify and segment based on donor recency and value is impaired… Read more