Managing data in CiviCRM can be complex, especially when it comes to ensuring the accuracy and quality of your email communications. One common issue users encounter is a discrepancy between the total number of contacts and the actual email counts. Understanding the reasons behind these discrepancies and the risks associated with unvalidated data is crucial for maintaining a healthy and effective CRM system. This article will also touch on AWS bounce rate policies and how Audienceware can assist in managing and improving your data quality.
Why Email Counts Are Often Less Than the Number of… Read more
Articles
You can easily import contacts into CiviCRM from 3rd party platforms, by exporting them as CSV and importing into CiviCRM.
Requirement
To centralise all contact data for understanding and future communications
To be able to identify and contact past donors, personalise messaging
Challenge
When using a third party donor platform, data is 'locked' in that system
Many of the donors already exist in CiviCRM but this important transaction information is missing
Therefore the ability to identify and segment based on donor recency and value is impaired… Read more