Articles
Are Your Reports Showing the Full Story?
Most businesses rely on static reports and dashboards to track their customer base. CRMs and analytics tools provide snapshots of key metrics—how many active customers, how many lapsed, how many new. But these reports don’t show what really matters: how customers move between different groups over time.
✔️ Who is entering and leaving your core audience segments? ✔️ Are your most valuable customers staying loyal—or drifting away? ✔️ Is your customer base truly growing, or just being replaced?
If you’re only looking at static numbers, you’re missing… Read more
In today’s fast-paced digital landscape, businesses must deliver timely, personalized, and consistent messaging to stand out and engage effectively with their audience. This is where marketing automation becomes a game-changer.
The Benefits of Marketing Automation
Personalization at Scale
Marketing automation enables businesses to tailor their messaging based on customer behavior, preferences, and lifecycle stage. By automating segmentation, you can deliver personalized experiences to thousands of customers simultaneously.
Improved Efficiency
Automating repetitive tasks… Read more
Did you know that Amazon Web Services (AWS) offers a credits program specifically designed for eligible nonprofits? This program provides cloud computing resources at reduced or no cost, enabling nonprofits to enhance their operations, run data-driven campaigns, and scale their digital presence without straining their budgets. From hosting websites to managing data and analytics, AWS Credits can be a game-changer in achieving your mission more effectively.
If your organization is considering taking advantage of this fantastic offer, please notify us in advance. Our team can assist you in… Read more
In the nonprofit world, success starts with your audience. Engaging the right people at the right time is critical to achieving your mission. That’s why Acquisition—the first step in the RAD framework (Retention, Acquisition, Development)—is essential for bringing new members, donors, event participants, and subscribers into your organization.
At Audienceware, our mission is to help you “Engage Your Audience.” By integrating Google Ad Grants into your RAD strategy, we enable nonprofits like yours to connect with new audiences, inspire them to act, and guide them into meaningful, long-term… Read more
Introduction
In this four part series, on how and why to increase your investment in data and analytics, we'll examine:
How not for profit organisations (NFPs) are investing in data and analytics
Why strategic data and analytics planning is essential. What is the ROI?
How to get funding to invest in data and analytics systems
How Audienceware is helping clients to increase their investment in data and analytics projects
PART 2: WHAT IS THE ROI IN DATA AND ANALYTICS FOR NONPROFITS… Read more
Introduction
In this four part series, on how and why to increase your investment in data and analytics, we'll examine:
How not for profit organisations (NFPs) are investing in data and analytics
Why intentional strategic data and analytics planning is essential
How to get funding to invest in data and analytics systems
How Audienceware is helping clients to increase their… Read more
Mosaico is a powerful drag-and-drop email builder that integrates seamlessly with CiviMail, allowing you to create beautiful, responsive email templates with ease. To help you get the most out of Mosaico with CiviMail, we've compiled a list of best practices that will enhance your email marketing efforts and ensure your campaigns are effective and engaging.
1. Plan Your Email Campaign
Before diving into the design phase, it's important to plan your email campaign. Define your goals, target audience, and key messages. This will guide your design choices and content strategy, ensuring that your… Read more
Managing data in CiviCRM can be complex, especially when it comes to ensuring the accuracy and quality of your email communications. One common issue users encounter is a discrepancy between the total number of contacts and the actual email counts. Understanding the reasons behind these discrepancies and the risks associated with unvalidated data is crucial for maintaining a healthy and effective CRM system. This article will also touch on AWS bounce rate policies and how Audienceware can assist in managing and improving your data quality.
Why Email Counts Are Often Less Than the Number of… Read more
You can easily import contacts into CiviCRM from 3rd party platforms, by exporting them as CSV and importing into CiviCRM.
Requirement
To centralise all contact data for understanding and future communications
To be able to identify and contact past donors, personalise messaging
Challenge
When using a third party donor platform, data is 'locked' in that system
Many of the donors already exist in CiviCRM but this important transaction information is missing
Therefore the ability to identify and segment based on donor recency and value is impaired… Read more