Play Australia is committed to promoting the value of play and increasing play opportunities for children, young people and families throughout Australia.
They are a membership organisation, communicating to members and the wider public through their Drupal/CiviCRM platform, through which they manage memberships, events and mailings.
Hosted on Amazon Web Services, their digital assets also include https://www.playgroundfinder.com/
BIG4 Holiday Parks engaged Audienceware on a Data Science project to better understand member behaviour, in support of marketing strategy development for better member retention, acquisition and development.
The project scope included New Customer Segmentation, Profiling, and Loyalty, culminating in support for the development of marketing personas for campaign targeting and messaging.
(Screenshot provided for illustrative purposes only - Audienceware do not provide web services to BIG4)
Melbourne PC user Group needed support for their CiviCRM solution to enable them to run their Memberships, Events and Mailings.
