Engagement Plans provide a practical way for organisations to access the tools, data and people capability needed to improve audience engagement over time.
Each plan bundles the right mix of support, development, automation, analytics, strategy and delivery resources at a level appropriate to the organisation’s needs, systems and stage of development.
They are designed for clients who need more than occasional support or one-off projects, but do not want to build a full internal digital, CRM, data and engagement team.
In simple terms: Engagement Plans give Audienceware and the client a shared framework to plan, prioritise and deliver work across support and solutions over time - using continuous improvement and effectiveness measurement to guide scalable investment in audience engagement.
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| Name | Features | Key benefits | Technologies |
|---|---|---|---|
| Enable Systems supported | Core managed support for websites, CRM and integrations. Monitoring, security updates, routine maintenance and issue resolution. | Stable, secure and supported systems. Reduced operational risk. | WordPress, Drupal, CiviCRM, AWS hosting, security tooling |
| Enhance Change & customisation | Change requests and customisations to adapt platforms to how you work. Feature refinements and configuration improvements. | Platforms tailored to organisational needs. Faster turnaround on improvements. | WordPress & Drupal custom modules, CiviCRM extensions, APIs |
| Empower Automation & insight | Workflow automation, marketing automation, dashboards, reporting and business intelligence. | Improved efficiency and consistency. Better visibility and data-driven decisions. | Mautic, CiviCRM workflows, GA4, dashboards, data pipelines |
| Engage Performance & program development | Senior consulting support. Performance insights, effectiveness analysis, audience segmentation, program and campaign development. | Stronger engagement outcomes. Better targeting and ROI. | CDP & analytics tooling, segmentation models, campaign platforms |
| Execute Strategy & delivery | Audienceware operates as an extension of your team. Project and program management, digital strategy, UX design and execution. | Scalable delivery without additional headcount. End-to-end execution. | Full DXP stack, UX tools, analytics, advertising and delivery platforms |
Why Engagement Plans?
Many organisations know they need to keep investing in their digital ecosystem, but the perceived cost and risk of doing everything as separate projects can be a barrier. Engagement Plans make high-end digital, CRM, data and engagement capability more accessible by packaging the right resources into a managed service model.
As platform use grows and work increasingly involves the Solutions Services team — including change requests, automation, analytics and strategy — Engagement Plans provide bundled value that supports staged development, predictable budgeting and alignment between delivery effort and outcomes.
This approach works well where continuity, shared context and steady improvement are important.
How does it work?
Each plan gives clients access to a practical mix of Support Services and Solutions Services.
Support Services
Support keeps systems stable, secure and usable. This includes hosting, monitoring, maintenance, software updates, issue resolution, routine changes and support for day-to-day platform use.
Solutions Services
Solutions improve capability and outcomes. This includes development, automation, integrations, analytics, UX, campaign planning, engagement strategy and more complex delivery work.
Work is planned and prioritised with the client, then managed through Audienceware’s support and delivery workflow. Some work is handled as support, some as development, and some may require discovery, scoping or project scheduling.
For more detail about how work is managed, see How We Work and Support and Development.
Engagement Plan or Project?
Clients can engage Audienceware through an Engagement Plan or on a project basis, depending on the type of work required.
Engagement Plans
Engagement Plans suit organisations planning ongoing improvement and regular use of support and solutions capability. They are useful where priorities develop over time and continuity, shared context and predictable budgeting are important.
Projects & On-Demand Work
Projects and on-demand engagements suit discrete initiatives or targeted specialist work with clear scope and timing, such as digital strategy, UX design, analytics projects, migrations, integrations or platform enhancements.
Many clients use both approaches at different times, depending on priorities, budget and internal capacity.
Common Questions
Can we change plans?
Yes. Plans can change as your priorities, systems, internal capacity and engagement needs develop.
What if work is outside the plan?
Work outside the plan can be scoped separately, scheduled as a project, or used to review whether a different plan level is more appropriate.
Can we still use projects?
Yes. Projects remain available for defined initiatives, major changes or specialist work that does not require ongoing plan capacity.
Why does this model work better?
It helps Audienceware plan capacity, maintain context, manage specialist resources and continue investing in tools, platforms and best-practice methods. For clients, that means better continuity and access to higher-end capability at a lower barrier to entry.
Talk to us about an Engagement Plan if you are looking for an ongoing framework to plan, prioritise and deliver work across support and solutions over time.
