Development: Growing Customer Value and Advocacy

Best Practices in Customer Development:

  • Upselling & Cross-Selling: Use purchase history and preferences to recommend additional products/services.
  • Community Engagement: Foster a sense of belonging through forums, webinars, and exclusive events.
  • Advocacy & Referral Programs: Encourage customers to become brand ambassadors.
  • Customer Education & Support: Provide value through informative content, training, and resources.

How Audienceware Helps:

  • Implement automated customer engagement journeys to increase lifetime value.
  • Utilize CRM-integrated insights to identify upsell and cross-sell opportunities.
  • Build personalized dashboards to measure engagement and advocacy success.
  • Develop referral and loyalty program integrations to drive organic growth.

 

Want to know more?