A More Powerful Way to Understand Your Customer and Contact Base
Audienceware provides a deeper understanding of changes in your customer base by segment over time. Using AWS QuickSight, we enable businesses to analyse how audiences evolve, helping them make smarter engagement, retention, and growth decisions.
🚀 Key Benefits – What You Gain with Audienceware
✔ Identify Target Segments for Growth – Discover the customer and contact segments most likely to convert and stay engaged.
✔ Increase Revenue Through Retention – Track how customers shift over time and address early churn risks.
✔ Empower Your Marketing Team – Provide clear insights into who they need to engage and how to tailor messaging effectively.
📊 Understanding Audience Engagement at Every Level
An audience is made up of visitors, contacts, and customers. Understanding who is engaged and at what level is critical.
Our approach identifies changes in the size of key customer and contact base segments over time. Rather than tracking individual movement between segments, we focus on how segment size fluctuates, which can be further explained by rates of acquisition and churn.
Rolling over time, the base may appear to grow, but the real action is within the segments. Identifying these shifts is difficult with traditional reporting, but our method provides a clear way to track these trends.
📊 Real-World Examples of Customer Insights in Action
Example 1: Subscription Company – Reducing Early Churn & Optimising Pricing
A leading subscription-based organisation used Audienceware to analyse customer movement between different subscription levels. By identifying when and why users downgraded or canceled, they were able to:
- Address early churn risks by proactively engaging at-risk customers.
- Adjust pricing strategies based on real customer behavior trends.
- Focus retention efforts on high-value, long-term subscribers.
Example 2: Domestic Travel Company – Improving Engagement Through Stay Patterns
A travel company analysed customer retention based on travel behavior—specifically distance traveled and length of stay. By tracking changes in segment sizes over time, they:
- Refined their entire communications strategy to target customers with relevant offers.
- Personalised messaging based on common booking behaviors and patterns.
- Increased repeat bookings by aligning offers with customers’ preferred travel habits.
🔍 How Audienceware Delivers Smarter Insights
Unlike standard static reports, we go beyond simple snapshots of customer data. Our method provides a dynamic, time-based view of how customers and contacts move between engagement segments.
What Sets Us Apart?
✔ Customer & Contact Base Movement Analysis – See how customers transition between engagement levels, subscription tiers, or usage patterns over time.
✔ Segment-Based Tracking – Identify trends in specific groups, such as high-value customers, seasonal buyers, or disengaged users.
✔ Strategic Decision Support – Use insights to guide retention, acquisition, and re-engagement strategies.
✔ AWS QuickSight Integration – Leverage powerful data visualisation to uncover trends quickly and effectively.
📈 More Benefits of Audienceware’s Insights
✅ Measure Real Customer Growth – Distinguish between true expansion and churn replacement.
✅ Improve Customer Retention Strategies – Focus efforts on customers most at risk of disengagement.
✅ Enhance Personalisation & Marketing Effectiveness – Align messaging and campaigns with actual customer behaviors.
✅ Smarter Campaign Planning – Base decisions on movement trends, not just static reports.
📢 Get Started with Audienceware Today
Transform your customer data into actionable movement insights that help you grow, retain, and engage your audience more effectively.
📞 Schedule a demo or contact us today to see how Audienceware can help you understand and optimise customer behavior!