Articles
AWS WAF (Web Application Firewall) is a managed security service that protects websites and applications from common attack patterns before they reach your servers. It operates at the edge and network level, filtering malicious traffic early and reducing risk, load, and cost across your infrastructure.
How AWS WAF Protects Your Platform
AWS WAF sits in front of your applications (typically integrated with CloudFront, Application Load Balancers, or API Gateway) and inspects incoming requests in real time. It blocks or challenges traffic based on defined rules before it can interact with your… Read more
What is a Digital Experience Platform (DXP)?
A Digital Experience Platform (DXP) brings together the systems needed to engage your audience across your website, communications, campaigns, and data — in a coordinated, reliable way.
Instead of managing separate tools in isolation, a DXP helps organisations:
Deliver consistent experiences across channels
Understand and respond to audience behaviour
Run campaigns, content, and engagement more efficiently
… Read more
Cloudfront is now offered as a standard inclusive service for all Audienceware clients, The benefits to clients are:
Faster performance - reduced bot traffic on all servers and websites, faster delivery of cached data … Read more
Smarter Contact Forms with Mautic and CiviCRM
Standard contact forms collect messages. Smarter contact forms capture intent, trigger action, and feed directly into your CRM and marketing workflows.
By integrating Mautic Forms with CiviCRM, Audienceware enables websites to move beyond simple enquiries and into automated, data-driven engagement.
How We Integrate Mautic and CiviCRM
There are two proven integration approaches, depending on your requirements and complexity.
1. Using an Existing Integration Extension
For common use cases, we can deploy and configure an existing Mautic–CiviCRM… Read more
Understanding trigger logic, repeat reminders, eligibility, and dual-membership scenarios
1. Overview
CiviCRM’s Membership Renewal Reminders use scheduled logic based on the membership expiry date. Every time the scheduled reminder job runs, CiviCRM re-evaluates each membership to determine:
Should a reminder be sent today?
Has this membership already received a reminder for this reminder cycle?
Has the expiry date changed (e.g., renewed)?
… Read more
Introduction
CRM systems and Business Intelligence (BI) platforms serve distinctly different purposes — and are architected accordingly to excel in their respective domains.
CRM systems are optimised for receiving, processing, and managing day-to-day interactions with supporters, donors, members, or customers. Their built-in reporting tools are designed for operational needs: producing lists, summaries, and updates that keep teams informed without compromising system performance.
In contrast, BI tools exist solely to turn data into insight. They are built for deep analysis, visualisation, and… Read more
A website redesign is a significant investment — of budget, time, and internal effort. Like any investment, it should deliver measurable returns. In this article, we cover a best practice approach to a redesign that ensures success by addressing the real underlying issues affecting engagement, conversion, and revenue. Drawing on the most widely regarded frameworks and research in design strategy, we’ll explore:
Redesign – Common Motivations and Pitfalls – Why popular reasons often fall short and what can go wrong
Best Practice: Start With the Problem – The right questions to ask… Read more
When visitors land on your website, they’re often looking for something specific — a service, a resource, a case study, or an answer to a question. If they can’t find it quickly, they leave. That’s why site search is one of the most critical components of a good user experience (UX). Modern search engines like Elasticsearch and Apache Solr go beyond basic keyword matching to deliver fast, relevant, and personalised results.
Why Search is Central to UX
A strong UX means guiding users to their goal with as little friction as possible.
Speed: Instant… Read more
Video is one of the most powerful ways to connect with your audience — but without the right tracking in place, you’re flying blind. Google Tag Manager (GTM) makes it possible to measure exactly how viewers interact with your videos, whether they’re on YouTube, Vimeo, or embedded directly on your site, so you can refine content, improve engagement, and increase conversions.
Why Track Video Engagement?
Tracking lets you see:
How long people watch (completion rates)
Where they drop off
… Read more
Most organisations have made the move to Google Analytics 4 (GA4). But its full potential for driving engagement and revenue lies in session-level insights—data that simply isn’t accessible through the standard interface.
Audienceware’s advanced GA4 + BigQuery integration changes the game. We transform raw, granular data into strategic insights, moving beyond surface-level stats to deliver a true understanding of audience behaviour.
What Are Your Web Visitors Really Doing?
Standard GA4 dashboards tell you visits, bounces, and maybe a few goal completions. But the real story—what visitors do,… Read more
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