Mick Collopy's blog

What If You Had a Clear, Data-Backed Plan for Growing Your Business?

Most businesses and not-for-profits collect a huge amount of data, but few are using it effectively to drive growth, optimize conversions, and improve marketing performance. That’s where Audience Insights come in.

We don’t just deliver raw numbers—we deliver insights that help you act. Here’s how our approach transforms data into real business results.

Why Software Alone Won’t Give You the Answers You Need

Many businesses assume that buying analytics software—whether it’s Power BI, Looker, Google Data Studio, or Salesforce Reports—will magically deliver insights. But software alone doesn’t create meaning from data.

Your Audience is Your Biggest Asset—But Do You Really Understand Them?

Many businesses and not-for-profits think they know their audience—but when asked for actual data, they realize they’re relying on gut feeling instead of facts.

✔ Who are your best customers or donors? ✔ What’s driving conversions or engagement? ✔ Which segments are most likely to churn? ✔ Where should you invest your marketing dollars?

Why Turning Data into Actionable Insights is Harder Than It Seems

Data is everywhere—businesses and organizations collect it through CRM systems, sales platforms, marketing campaigns, and financial transactions. But having data isn’t the same as understanding it.

Audienceware is pleased to announce that Marketing Automation as a Service is now generally available to all clients, as part of our Marketing Services portfolio.  If you're new to Marketing Automation, we've prepared a FAQ to help you determine if Marketing Automation is right for you.

Audienceware is pleased to announce a new partnership with Upswing Digital Marketing Services.

Audienceware is proud to be a sponsor of CiviCon Canberra, Australia’s first ever CiviCon, a conference for all things CiviCRM, the world’s leading open source CRM system.

On the 23rd October 2017, Canberra’s National Library hosts the first CiviCon in Australia, which is an opportunity for the developer, service provider and user communities to come together to connect, share experiences and ideas for how to make the most from their CiviCRM engagement.